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In life insurance, the Free Look provision begins on the?

effective date of coverage

policy delivery date

The Free Look provision in life insurance allows policyholders to review their policy for a specified period after it is received. This provision begins on the policy delivery date. This is important because the delivery date is when the insured has the opportunity to read and understand the terms and benefits of the policy they have purchased. During the Free Look period, the policyholder can decide whether to keep the policy or return it for a full refund, ensuring they have the ability to reassess their decision based on the actual policy document.

The effective date of coverage, date of application, and date that the insurer issues the policy are key dates in the insurance process but do not mark the start of the Free Look period. The effective date is often when the coverage actually begins, but it is the delivery date that triggers the start of the Free Look. Understanding this provision is essential for policyholders, as it provides an important opportunity to ensure that the policy meets their needs without fear of financial loss if they change their mind shortly after receiving it.

date of application

date that the insurer issues the policy

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